Market Watch Snapshot January

One of the most striking trends emerging from 2024 is the remarkable surge in stout sales. This trend shows no sign of slowing as sales jumped by +16.4% in the first 5 weeks of 2025, making it the standout performer in the beer category.

5 Key Xmas Trading Days Uncovered

34.8 Million Pints Sold over the 5 key festive trading Days (Christmas Eve, Christmas Day, Boxing Day, New Year’s Eve & New Year’s Day) withs sales +2.6% vs. 2023. 

Market Watch Snapshot October

A tough budget drove concern throughout the whole of the On Trade with cost increases to business rates, employers national insurance and the national minimal wage. JDWetherspoon, which runs nearly 800 pubs across the country, said its tax and business costs are expected to increase by about £60 million over the next tax year.

Market Watch Snapshot September

The hope of an Indian Summer sadly never came to fruition and, as a result, the 4 weeks to end September brought disappointing results for the UK on trade. September saw draught beer volume continue to decline by 3.9%. This was still a 1.6% improvement on the previous month where draught beer volumes declined 5.5%.  […]

Market Watch Snapshot July

The appalling rioting that followed the shocking tragedy in Southport was very damaging for the trade which next month’s report will cover in detail. City Centre volumes were down -10.2% and opening hours were cut by -5.5% as outlets closed earlier and drinkers stayed away. Prior to this, both London and suburban areas saw volume […]

UEFA Euro 2024 Round 1

Over the weekend the Euros and Father’s Day celebrations provided a significant boost to beer and cider sales, yet again showcasing the critical role of major events in revitalising the UK hospitality industry. In Scotland, enthusiasm for the Home Nation’s first game led to a substantial surge in pub sales, with Scottish fans consuming a […]

Euros continues to deliver for the UK On Trade

Our Market Watch data has already shown the key importance of home nation games in driving footfall and sales. In Euro 2020 all the biggest sales came from games featuring a home nation side and in the group stages weekly sales shifted to be largely on game days, but the real boost came in the […]

England’s 3-0 win gives pubs a bump

With a dominant Fury on Saturday and the outstanding work from Southgate’s boys on Sunday night, the weekend scored on all fronts for UK sport.  But how did the beleaguered On Trade actually do on Sizzling Sunday?

A Tremendous Tuesday for the Trade

What a day for the On Trade as this year’s World Cup continues to deliver great results! A spectacular 9.2 million pints were sold across the UK with the average pub serving 300 pints on the day of the Home Nations group final in Qatar, an extra 136 pints compared to a typical Tuesday, with […]