Usage

Understand consumer profile and behaviour

Market Watch Usage

Actionable Insights for Hospitality Suppliers and Pub Companies

Market Watch Usage provides an in-depth understanding of consumer behaviour, enabling you to make informed decisions and optimise decision making.

Key features include

Comprehensive Consumer Profiling: Gain insights into consumer demographics, including age and socio-economic background.
Movement Tracking: Understand consumer behaviour across the day – from daytime to nighttime.
£ Spend: Explore consumer £ spend behaviour by age and socio-demographics
Usage Analysis: Monitor footfall and occupancy rates by hour and day, paired with £ spend data for a complete picture of consumer engagement.
Sentiment Profiling: Discover what consumers think and feel about their experiences.

All these insights come together to empower clients to efficiently segment and understand consumer behaviour at outlet level, driving more effective decision-making.

Outlet Level, Dynamic Data

Profiling consumer usage via Consumer Spend (in Partnership with Barclays UK) by demographic profiles. This is overlaid with occasion length and consumer attitudes towards venues, with usage broken down by hour and day of week, updated daily and reported at the outlet level

Age & Social Dems / Consumer Style / Occasions / Footfall / Travel Distances /Consumer Typologies / Review Score / Affluence Data per outlet / Occupancy % / Dwell Time (mins)

Applications

Client Testimonials

Hear what our customers have to say about us

The team at Oxford Partnership are a real extension of our on-trade commercial team. They provide us with data and analysis that opens gaps and challenges us as a business, but also bring insights and recommendations on how we can work to close those gaps. The State of the Nations work that Oxford Partnership lead and present at the beginning of each year enables us to have strategic conversations and build actionable plans to achieve our goals.”

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Track Trends in Bricks & Mortar Retail in Real-Time

Measure outlet performance and consumer behaviour across Oxford’s unique data points – including Occupancy %, Draught Volume Sales, consumer Dwell Time (mins) through to the consumers’ view of service.

With complete coverage of the On Trade in the UK, Ireland, and international key cities, we’re able to help clients understand what’s happening in the moment – ensuring they make better, more informed sales and marketing decisions.

% Occupancy

How busy each outlet is, by hour, by day

Dwell Time (Mins)

Average length of consumer visit (mins)

Draught Volume

Draught beer & cider volume by hour, by day. Category and brand-level.

Review Score

Consumer’s view of service,
1- 5 Stars.

Consumer Profile

Age, Socio – demographics, and distance travelled.

Brand Price £

RSP by category, and brand at outlet level.

Outlet Flags

Attributes and offers promoted at outlet level e.g. Euros.

£ Spend

Average £ transaction value by consumer profile.

How Oxford can help

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