At Oxford, we’ve been helping the biggest global drinks suppliers map and measure markets to deliver best-in-class sales and marketing strategies.
Underpinned by literally hundreds of data-points – all continually refreshed – Oxford’s outlet database offers the most detailed 360-degree view of every trading On Trade venue. The result is a service that offers an unparalleled level of segmentation and outlet quality.
Combined with Oxford’s dynamic Volume and Consumer Usage &
Attitudes datasets, Oxford data guarantees targeted and robust brand and sales planning.
Whether you’re a Supplier, Operator or Analyst, the breadth of Oxford’s datapoints combined with the frequency of updates and near real-time availability mean Suppliers, Operators and Analysts can interrogate, measure and make more informed decisions in the moment.
Whether you’re wanting to understand the performance of a campaign, promotion, brand launch or, simply, increase your understanding of the attributes that are driving success – Oxford’s Market Watch datasets will drive ROI and sharper strategic plan.
Oxford’s Market Watch data and measures enable Suppliers to pitch successfully to Operators, identifying trading flat spots and opportunities to grow brand share and rate of sale – whilst informing range and price strategy.
Understand brand pricing and distribution at a national and regional level to inform pricing and distributions strategy.
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The Oxford Partnership Limited is registered in the UK and Wales with registration number 02522112.