Euro 2020 On Trade Winners & Losers Report

Our Market Watch data insight delivers real time market intelligence capability for the on trade. And throughout Euro 2020 we have been analysing performance of the sector, revealing some stark differences in consumption around the UK. As with the football, there are some clear winners and losers, with the lager category being unsurprisingly dominant throughout, where the final saw an enormous 194% uplift. These key insights enable customers to understand the incredibly important impact of sport on sales within the on trade – the final alone saw an incredible 131% uplift in draught sales compared to a regular Sunday this year.

To understand the full impact of the Euros on the performance of draught beer and cider, you can purchase our Euro 2020 On Trade Winners & Losers Report for the discounted price of £900 Inc. VAT.

Performance of 30+ Brands Analysed

The Euro 2020 on-trade report will uncover the Winners & Losers, whilst deep-diving performance across:

• Beer & Cider Category Performance, including sub-category performance
• Brewer performance and performance of 30+ Brands
• All analysed by Outlet Type, Quality Rank, Location Type, Regions
• Pre-game, in-game and post-game performance

Purchase the Euro 2020 On Trade Winners & Losers Report NOW!

If you are having problems purchasing, or would like further information, please email henry@oxford-partnership.com or call 07595 003741

Source: Oxford On Trade Market Watch powered by Vianet, sample outlet base 2,688

Opt-in to be included on our newsletter distribution list and promotional offer.

**Euro 2020 On Trade Winners & Losers Report will be available for a discounted price of £900 Inc. VAT until midnight on 20^th July, at which point it will revert to the full list price of £1,800 Inc. VAT