Market Watch

Unlock unparalleled insights into the hospitality industry with Market Watch, our data and insight service designed to provide a comprehensive market view.

This service integrates four powerful data sets, available individually or in tailored combinations—with Oxford’s Outlet base at the centre—ensuring you get the specific insights you need to drive smarter decision-making.

Outlets

Gain a detailed outlet-level view of the trading licensed universe across Great Britain and key international cities. Whether you’re analysing the local landscape or expanding into new markets, this dataset offers the foundational insights you need.

Usage

Understand the consumer like never before. Our Usage dataset provides a deep dive into consumer profiles, including age, socio-demographics, and the distances they travel to visit venues. Paired with insights on their average spend, this data enables precise customer segmentation and targeted strategies.

Draught Volume

Access exclusive draught beer and cider volume data from approximately 12,000 pubs. Analyse performance across categories, sub-categories, and brands to make informed decisions that optimise product placement and drive sales.

Price

Leverage our bespoke software to access menu data across the entire Great Britain outlet universe. Analyse product names, descriptions, and prices to map competitive landscapes, optimize pricing strategies, and identify market opportunities.

Why Market Watch?

Our Market Watch service delivers unmatched industry insight, combining powerful datasets to provide a 360-degree view of the hospitality market. From venue performance and consumer behaviour to draught sales and price positioning, Market Watch empowers clients to make data-driven decisions with confidence.

Flexible and Tailored Solutions

Market Watch is available as a standalone service for each dataset or as a fully customised solution, combining the data you need to tackle your specific business challenges.

Take your strategy to the next level with Market Watch—unlocking the full potential of data and insight in the hospitality market.

Data Services Applications

Brand & Sales Planning

Identify opportunities, optimise sales strategies, and track brand performance.

Market Monitoring

Track real-time market performance, competitor activity, and emerging trends.

On Trade Reviews

Benchmark venue and brand performance with detailed on-trade insights.

Tender Support

Strengthen proposals with robust, data-backed market intelligence.

Price & Distribution Analysis

Understand pricing trends, regional variability, and product availability.

Consumer Profiling & Segmentation

Analyse consumer behaviour, demographics, and purchase patterns.

Trading Patterns & Trend Analysis

Identify shifts in consumer demand and market trends.

Churn Reports

Identify at-risk accounts and develop retention strategies.

Activation Analysis

Evaluate campaign performance, measure ROI, and assess impact by region and outlet style.

Salesforce & Callage Planning

Optimise resource allocation and sales team deployment.

Brand Matrix & Portfolio Analysis

Assess brand positioning and performance across venues.

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