A Damp Squib of a Bank Holiday Weekend for the UK On Trade

Despite our high hopes, the weather proved to be a real dampener for the On Trade this late May Bank Holiday. Even though 49.9 million pints were sold across the 3-day weekend, this was still unfortunately an overall decline of -5.5% vs. the same weekend in 2023. The only saving grace across the predominantly wet weekend was Saturday, which was +2.8% vs. 2023, clearly driven by the huge sporting events. When we look at the heatmap (below) of sales over the entire weekend, we can see how football fans drove strong sales in Manchester, Glasgow, Southampton and Leeds.