On Trade Christmas Countdown – Week 1

The festive season kicked off in style this week with a whopping 35.9m pints being sold across UK pubs in this first Christmas week. Compared to the same week last year, we see that overall Draught Pint Sales are up by +2.3%. The shape of the week has also changed versus last year with Wednesday to Saturday now accounting for 69.3% of sales which equates to a +8.8% increase vs. 2022.