Strong St Patrick’s Weekend Boosts UK On Trade

The celebrations for the St Patrick’s Day weekend started on Friday and continued through to the day itself on Sunday the 17th with sales across the 3 days up +3.3% versus the same weekend in 2023. In addition to this, the weekend was +11% up versus every other weekend in 2024 thus far, which was a real result for the hospitality industry that has struggled to see any real momentum as yet this year.

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