Outlets

Unparalleled, outlet-level data

The bedrock of all of Oxford’s services with 8 years of historical data. Oxford’s Modus Operandi is to create the most granular 360-degree view of each and every trading outlet that makes up the GB, European and International Key Cities On Trade.

The result is a dynamic – always contemporary view – of the hospitality market, that makes for better optimised and more efficient brand and sales team planning.

Outlet Level Profiling Data for the On Trade

GB, Ireland, Europe & Select Rest of World

Trading name / Address / Postcode / Telephone / URL / Outlet Flags e.g. Product Name, TV, Garden / Oxford Outlet Segmentation / Location Detail (City Centre => Rural) / Ownership / Fascia / Quality Tier (Value => Premium focussed / Average £ Spend / Consumer Review Scores / Consumer Profile (age and socio-demographics / Opening Hours

Applications

Outlet Mapping with Consumer Usage & Attitudes Overlay
Sales Force Planning & Territory mapping
Brand Matrix
Callage Plans
Churn Reporting
Prospecting & Brand Targeting

Updated weekly, 8 years of back data.

Empowering Hospitality Industry Suppliers with Data and Insights

Our clients typically subscribe to our Outlets Service, gaining access to a comprehensive outlet-level database with a wide range of data points and measures. This service is highly flexible, allowing clients to customize the data by adding their own segmentation and outlet flags for deeper insights.

Delivery Options to Suit Your Needs:

Beyond outlet-level data, we provide insights into Trading Patterns, helping businesses understand critical trends, including:

Our Trading Patterns Reports are easily downloadable, giving clients actionable insights to navigate the dynamic hospitality landscape effectively.

% Occupancy

How busy each outlet is, by hour, by day

Dwell Time (Mins)

Average length of consumer visit (mins)

Draught Volume

Draught beer & cider volume by hour, by day. Category and brand-level.

Review Score

Consumer’s view of service,
1- 5 Stars.

Consumer Profile

Age, Socio – demographics, and distance travelled.

Brand Price £

RSP by category, and brand at outlet level.

Outlet Flags

Attributes and offers promoted at outlet level e.g. Euros.

£ Spend

Average £ transaction value by consumer profile.

Working with Pub Companies

We also work with Pub Companies, helping them to make better, more informed decisions:

Profile and Evaluate Venue Performance: Understand how venues perform compared to their local peers, providing actionable benchmarks and insights. For example, days and dayparts or £ spend where an estate’s venues are losing out to their competitive cohort.

Support Acquisitions: Deliver detailed profiling and evaluation to assess the potential of pub acquisitions with confidence.

Client Testimonials

Hear what our customers have to say about us

The team at Oxford Partnership are a real extension of our on-trade commercial team. They provide us with data and analysis that opens gaps and challenges us as a business, but also bring insights and recommendations on how we can work to close those gaps. The State of the Nations work that Oxford Partnership lead and present at the beginning of each year enables us to have strategic conversations and build actionable plans to achieve our goals.”

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

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