Price

Understand brand distribution and price at outlet level

Price & Distribution data includes food and drink product names, descriptions and pricing from menus across the entire GB On Trade. Audited monthly and translated into Dynamic Pricing & Distribution Models.

We provide beer & cider and spirit suppliers with valuable data on brand/product distribution, enabling them to track where their products are stocked and gain insights into competitor brand placement. This service includes Cocktail Market Share Analysis.

Updated monthly – 3 years of back data available.

Applications

Brand Presence and Distribution Mapping
Competitor Brand Distribution Tracking
Regional Brand Penetration Reports
Venue Type & Location Penetration Reports
Price Tracking
Market Share Reports, including changes in Seasonality

Client Testimonials

Hear what our customers have to say about us

The team at Oxford Partnership are a real extension of our on-trade commercial team. They provide us with data and analysis that opens gaps and challenges us as a business, but also bring insights and recommendations on how we can work to close those gaps. The State of the Nations work that Oxford Partnership lead and present at the beginning of each year enables us to have strategic conversations and build actionable plans to achieve our goals.”

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Track Trends in Bricks & Mortar Retail in Real-Time

Measure outlet performance and consumer behaviour across Oxford’s unique data points – including Occupancy %, Draught Volume Sales, consumer Dwell Time (mins) through to the consumers’ view of service.

With complete coverage of the On Trade in the UK, Ireland, and international key cities, we’re able to help clients understand what’s happening in the moment – ensuring they make better, more informed sales and marketing decisions.

% Occupancy

How busy each outlet is, by hour, by day

Dwell Time (Mins)

Average length of consumer visit (mins)

Draught Volume

Draught beer & cider volume by hour, by day. Category and brand-level.

Review Score

Consumer’s view of service,
1- 5 Stars.

Consumer Profile

Age, Socio – demographics, and distance travelled.

Brand Price £

RSP by category, and brand at outlet level.

Outlet Flags

Attributes and offers promoted at outlet level e.g. Euros.

£ Spend

Average £ transaction value by consumer profile.

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