A Tremendous Tuesday for the Trade
What a day for the On Trade as this year’s World Cup continues to deliver great results! A spectacular 9.2 million pints were sold across the UK with the average pub serving 300 pints on the day of the Home Nations group final in Qatar, an extra 136 pints compared to a typical Tuesday, with […]
A better result for the On Trade than the teams
Despite the football results not being exactly what we’d hoped for, the UK On Trade still benefited from strong sales uplifts on Friday November 25th. Although we had 2 home nations matches on the day, only the second was at peak drinking time (England at 7pm) and this showed a robust +32.7% increase in sales […]