Trading Patterns
The latest news and updates from The Oxford Partnership
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Oxford’s On Trade Tracker provides a top-level monthly snapshot of hospitality performance in the UK. The data is sourced from Oxford’s Market Watch, Vianet Plc’s Draught Volume Data Pool, and Barclays UK Debit and Credit Transactional Data, offering a comprehensive view of market trends and performance.
Market Snapshots
January
One of the most striking trends emerging from 2024 is the remarkable surge in stout sales. This trend shows no sign of slowing as sales jumped by +16.4% in the first 5 weeks of 2025, making it the standout performer in the beer category.
December 2024
WHAT NEXT FOR THE ON TRADE, POST BUDGET? Following on from the budget in October 2024, elements of the On Trade find themselves in a
Market Watch Snapshot July
The appalling rioting that followed the shocking tragedy in Southport was very damaging for the trade which next month’s report will cover…
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