Over the weekend the Euros and Father’s Day celebrations provided a significant boost to beer and cider sales, yet again showcasing the critical role of major events in revitalising the UK hospitality industry.
In Scotland, enthusiasm for the Home Nation’s first game led to a substantial surge in pub sales, with Scottish fans consuming a massive 107 more pints per pub compared to the same period in 2023.
In England, pubs saw an increase of 55 extra pints sold per pub (+20.6%) compared to last year. This uplift was notably generated by football driving pub traffic as well, of course, as families celebrating Father’s Day.
[ninja_form id=48]
