Volume

Understand Draught Volume Performance from a base of 12,000 pubs

Analyse category and individual brand performance by hour, by day. Monitor distribution and which brands you might be losing out to. The Volume data set has many use cases and when aligned with Oxford’s segmentation, draught volume data delivers powerful insight.

Flowmeter Data

All Draught Brands in 12K GB. On Trade Outlets (Outlet Style/Postcode Area/Quality/Location). Brand by Sub-Category Volume Sales by Hour of Day at Lowest Level of Detail

Updated by hour/by day. 8 years of back data available.

Applications

Client Testimonials

Hear what our customers have to say about us

The team at Oxford Partnership are a real extension of our on-trade commercial team. They provide us with data and analysis that opens gaps and challenges us as a business, but also bring insights and recommendations on how we can work to close those gaps. The State of the Nations work that Oxford Partnership lead and present at the beginning of each year enables us to have strategic conversations and build actionable plans to achieve our goals.”

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Maria Neves

Commercial Strategy Director UK&I Anheuser-Busch InBev

Track Trends in Bricks & Mortar Retail in Real-Time

Measure outlet performance and consumer behaviour across Oxford’s unique data points – including Occupancy %, Draught Volume Sales, consumer Dwell Time (mins) through to the consumers’ view of service.

With complete coverage of the On Trade in the UK, Ireland, and international key cities, we’re able to help clients understand what’s happening in the moment – ensuring they make better, more informed sales and marketing decisions.

% Occupancy

How busy each outlet is, by hour, by day

Dwell Time (Mins)

Average length of consumer visit (mins)

Draught Volume

Draught beer & cider volume by hour, by day. Category and brand-level.

Review Score

Consumer’s view of service,
1- 5 Stars.

Consumer Profile

Age, Socio – demographics, and distance travelled.

Brand Price £

RSP by category, and brand at outlet level.

Outlet Flags

Attributes and offers promoted at outlet level e.g. Euros.

£ Spend

Average £ transaction value by consumer profile.

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