Rich 360º View Of Venues
Built from a micro-outlet level our market mapping provides a rich 360º view of venues from the consumers who visit them, to their retail style and trading performance.
Informing customers’ decision making to increase growth revenue, market share and efficiency. Delivering leading insights to customers around the globe.
The Oxford Partnership is a real-time market intelligence leader that informs customers’ decision-making to increase revenue, grow market share and improve efficiency. Proprietary algorithms developed by sector-leading data scientists combined with intricate knowledge of the hospitality sector enables the delivery of leading insights to customers around the globe.
Please have a look through and download our insight reports.
Oxford delivers unparalleled data and insights across Outlets, Consumer Behaviour, Draught Beer & Cider Volume, and Product Pricing & Distribution. Our micro-outlet-level intelligence spans the entire UK and 250+ key international cities, providing the most comprehensive 360º view of the on-trade market.
We track everything from consumer footfall and occupancy levels to draught beer and cider volume, retail style, and key outlet-level indicators—empowering businesses with the insights they need to drive success.
The most granular 360-degree view of every on-trade outlet across GB, Europe, and key international cities.
Consumer Profiling & Segmentation – Identifying consumer usage, behaviour, and attitudes by venue style, geography, and occasion to drive targeted strategy and growth.
Draught Beer & Cider sales by brand/category, by hour, and by day, delivering precise insights to optimise strategy and growth—from a base of c. 11,000 venues.
Track price variability regionally—by fascia, venue style, promotions, and laddering—while uncovering product distribution for strategic insights.
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Our unique Outlets data set enables businesses to map the entire on-trade universe and their own customer base.
Using Outlets, establish key outlet information, beyond standard outlet name, address, opening hours and outlet descriptor.
Our unique Outlets and Consumer data sets, build a segmentation model that’s rooted in both the outlet and consumer view.
Our Outlets, Consumer, Volume and Price data sets enables clients to track key performance indicators at outlet level up – from % occupancy, consumer dwell time through to draught volume and the consumer’s view of service and value.
Oxford’s On Trade Tracker delivers a weekly snapshot of UK hospitality performance. This data is sourced from Oxford’s Market Watch data service, which includes Vianet Plc’s Draught Volume Data Pool and Barclays UK Debit and Credit Transactional Data. The chart below compares Month with the equivalent month in 2023, providing valuable insights into market trends and performance shifts.
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The Oxford Partnership Limited is registered in the UK and Wales with registration number 02522112.