Weekend of Sport – Lionesses Bring it Home Again!

The UK On Trade enjoyed a buoyant weekend of trading as a wave of national sporting success brought fans out in force. From Friday through Sunday, the country was captivated by a string of major fixtures across rugby, cricket, football, and darts. Pint sales surged particularly on Saturday (+8.0%) and even more so on Sunday (+14.3%), compared to the previous weekend. Draught volume data is supplied through Vianet’s Beverage Metrics platform, offering unmatched visibility into on-trade performance at Category and Brand level.

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